Google Analytics is enabled by including a tracking code in the template of your website. This way, Google's indexing bots can see every page of your site and tell you all kinds of information about the traffic you're receiving on those pages. pages.

Google Analytics

Google Analytics looks at your website from the "outside" and attempts to closely approximate the experience of a human user. Consequently, many people notice that their numbers tend to decrease when transitioning from using Urchin to Google Analytics. This is not a bad thing; it's much more realistic. Remember, though the numbers may be lower, they're just numbers. What's more important than big numbers is accurate data.

By the way, Google allows you to add IP addresses to a filter in your analytics account so that your numbers are not skewed by your own traffic on the website.

  • Easy to use
  • Tracks all campaigns
  • Advanced analyses
  • Integrated with AdWords
  • Flexible

How does Google Analytics work?

Google Analytics uses a first-party cookie and JavaScript code to collect information about visitors and to track your advertising campaign data. Google Analytics anonymously tracks how visitors interact with a website, including where they came from, what they did on a site, and whether they completed any of the site's conversion goals. Analytics also keeps track of your e-commerce data, and combines this with campaign and conversion information to provide insight into the performance of your advertising campaigns. All of this information is presented in an easy-to-read, yet thorough manner, through intuitive, visual reports. Google Analytics won't affect the performance or the appearance of your website and there are no extra files to host on your website. With information from Google Analytics, you will be able to drive traffic more efficiently to your site, and convert that traffic more effectively.


The GA Tracking Code

Google Analytics will only track pages that contain the Google Analytics tracking code, this is a small Javascript snippet that needs to be added to each page of your site, either manually or through the use of plugins or tool.
For a static webpage or if you want to manually install the code into your pages, copy and paste the code segment into the bottom of your content, immediately before the body tag of each page that you wish to track.

If you have a website which carries out e-commerce, you can also use Google Analytics to track transactions for campaigns and keywords, get loyalty and latency statistics and identify your sources of income

Advanced analyses


Google Analytics has all the functions you expect from an advanced web analysis tool. You also receive closely integrated AdWords support so you can see statistics on the return on your AdWords investment without needing to import cost information or add tracking codes.

Integrated with AdWords

If you have an AdWords account, you may use Google Analytics directly from the AdWords interface. With Google Analytics, statistics are also calculated for the return on your investment, for information on costs and keyword tracking. These are imported automatically, saving you time.

Security


Google Analytics takes security very seriously. They protect the confidentiality of your company information. As the information in the web analyses is sensitive, it is given the reliable protection it deserves